SEO Tactics 2025: Adapting To New Changes and New Realities!

2024 has till now been way too wide and wild ride for search. This was mainly due to the never ending search engine optimization updates by Google. Due to the core update by Google in March 2024, a lot of websites on the internet are still in their recovery phase. On the other hand, some have not yet understood the workings of these new updates. 

Niche Site Metrics is a reputed and trustworthy online database that is known for tracking data for a variety of niche sites. According to a survey conducted by them, it was found that more than 1.7 percent of websites that were a part of this database were deindexed by Google in 2024. As of now, some of those deindexed websites have been disbanded, and the ones left are still working hard to again get indexed in Google's database. 

According to the same survey, it was also found that various websites experienced an instant boost in their traffic. Surprising! Isn't it? Reddit fits as a perfect example over here. Various studies suggest that after Google's update in June 2023, the monthly traffic to Reddit has increased from one hundred million to nearly six hundred million. (The figures are really massive) 

Well, we all are aware of the fact that Google introduced regular updates in the past and will continue to do so in the future as well. Whenever these updates are launched, some websites are completely taken down whereas there are some that shine bright like a start? Well, what could be the reason behind it? 

Implementing efficient, effective, and clear search engine optimization strategies is definitely one of the reasons for this. Websites that do not experience a downfall or are able to recover speedily after the Google updates regularly implement healthy SEO practices to further safeguard their websites during tough times. 

Some live examples of well known brands that carry out various effective search engine practices are mentioned below. Read with complete attention to gain the maximum information. 

DesktopReady

DesktopReady is a well recognised brand that is known for immediately providing desktops as a service. They experienced a significant downfall in the overall traffic of their website after it was relaunched. Clearly, the company became tense as they were also experiencing a major downfall in their overall sales as well. They could see things going out of their hands, and to stop all this from happening, they hired affordable search engine optimization services. 

The professionals further took the case and closely looked into the details of their entire website. They further created a solution by addressing the technical SEO issues, made the required changes to the old content, redefined the target audience, added new content for the target audience, and created an attractive social media presence for DesktopReady. 

To everyone's surprise, all these changes and optimization strategies led to an increase of more than 400 percent in the user base of DesktopReady. On the other hand, the backlinks of this brand, which were somewhere around 800, crossed 1300. At present, DesktopReady is a leading brand in the industry of desktop as a service. 

The CBD Supplier

The CBD Supplier is a UK based cannabidiol product marketplace that supplies incredible and organic CBD products. However, even after dealing with exceptional quality products, they were not able to increase their overall sales. This was mainly due to a lack of organic visibility. Their competitors, who were providing low quality products at a higher price, were making a lot of money and had established themselves in the market. On the other hand, The CBD Supplier wasn't able to accomplish the same. In the end, they considered hiring a well known digital marketing agency that provided brand promotion services as well. 

The professionals at that digital agency exactly knew what to do. They started targeting long tail keywords that possessed low difficulty but had high search volume. In addition, the digital marketers also worked on improving the internal linking while developing effective strategies to build topical content clusters. 

The CBD Supplier was amazed to see the results. They could not believe that only in a time span of twelve months the organic traffic on their website grew by more than 550 percent. Due to this, they were further able to become the industry leader, leaving all their competitors down. 

Conclusion!

Here we discussed two interesting as well as successful search engine optimization case studies that are a clear indication about the power effective and efficient SEO tactics hold. However, we will also have to agree with the fact that this can only be accomplished by someone who has immense knowledge of SEO. And clearly, a business can achieve all this by hiring one of the leading digital marketing agencies that are well established and are known for their work. 

In addition, our suggestion to our readers is that don’t just opt for an agency that provides affordable search engine optimization services. Instead, select the one that provides complete digital marketing services including website design and development, social media management and marketing, paid advertising, online reputation management, etc.