Content Marketing Strategy
Placing the pieces of content together to solve the puzzle of attention and revenue generation
There is a purpose to every story. There is an intent behind every communication. By combining both, brands build brand awareness, credibility, and positioning. The stages of content marketing each serve a different purpose. When the 'Why' isn't known, then what? Higher content production costs and less revenue. To save yourself from the trouble of all the effort made in vain, a content marketing strategy should be mission-critical.
Our Strategic Approach to Your Content
To create truly compelling content, we create a comprehensive plan for seamless execution. We convey your brand’s representation in a clarified demeanor, taking it in an unambiguous direction:
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Building a business case through guidelines Every business has an identity and an objective that reflects the content and communication it wants to spread. We understand brand personality to keep communication coherent across content formats. We emphasize your probable brand, all the possible risks, and errors in putting explicit content. |
The marketing objective Marketing objectives and business plans should come to the forefront to ensure they align with the content. Content marketing is a form of communication built through various media formats. So we pull in your marketing team to understand your objectives and use them to streamline a content creation process. This utilizes the SMART goal metric. |
Market research Market research is a crucial part of our strategy creation process. This is the stage where we identify the ideal buyer’s persona. Based on the identified information on age, preference, interest, and influence on buying decisions, it's more like creating a fictional character. We then fine-tune content formats through derived insights from the captured data. |
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Customer Journey We create a funnel to map the consumer’s journey and analyze how to influence them at every step of their buying journey. Emotions are brought into the picture through this step. We design the funnel based on the stage at which the consumer is present and move them to the next level. |
Content-Market Fit It is the analysis made on our part concerning the content rolled out in the past to identify why it wasn’t a good market fit. Identifying the issues and working on them ensures the new strategy's success. |
The Channel Plan Content creation works well when the platform is defined, and the guidelines are set. For instance, if we choose Twitter as the medium, the content for the platform would be different from Instagram, and the quality of the audience would differ. |
"We customize how a brand’s communication should be placed in the market and make it relevant for seamless customer-brand interaction."