Safari Pro
- Country India
- Industry Footwear
- Completion Year 2024
- Services Web Design Services , Web Development Services
Safari Pro is one of the most reliable and trustworthy safety shoe manufacturing brands in India, and it supplies its safety products to different wholesalers and retailers. Also, they are the industry leaders in supplying excellent quality safety shoes to different countries present all across the globe. They managed to acquire the top position amongst their competitors by providing their clients with reliable safety footwear products that ensure maximum protection even in the most highly demanding work environments.
Being a passionate manufacturer, wholesaler, and exporter of safety shoes, Safari Pro provides its clients with the option to customize and personalize the required products as per their needs and preferences. However, even after providing top notch products and personalized services, Safari Pro was very disappointed by their website leads.
Although Safari Pro is an industry leader in the safety shoe manufacturing and supplying the market, they were not receiving the quality of orders that they desired. The businesses had a strong online presence and well defined website. However, they were highly disappointed by the way their website was performing. They would receive a maximum of five to seven leads per month out of which the maximum used to demand for a single pair of safety shoes. Being a B2B dealer, this was something that they did not want at all. Instead, they were looking for loyal and serious customers who would make bulk purchases from them. Well, this was exactly when they decided to go for search engine optimization services.
It was Dart Digital's first time that they decided to take up an SEO project for a safety shoes manufacturer. Hence, it was definitely a challenge for our team to provide our clients with the results they desired. Also, Safari Pro was a well known safety shoes manufacturing and wholesaling business that was highly recognized in its local geographical location. However, being a PAN India wholesaler, they wanted to establish a well defined national presence as well.
When Dart Digital's SEO team was assigned this respective project, they looked into even the minute details in order to determine the best search engine optimization strategy. They further analyzed the market competitors of Safari Pro and continuously monitored their activities as well. Also, we even highlighted the errors and points that were missing on Safari Pro's website, which could be the potential reason for their diminishing leads.
The final strategy was a sum of many, many things. We decided to change the existing website content and replace it with high quality, SEO friendly content, that will not only encourage the users to stay on the website, but will also make it easier for web crawlers to navigate through it and further rank the website higher on different search engines. Apart from the content, various on page and off page SEO activities were being carried out on a regular basis. Our team created numerous high quality backlinks, did classified ads, and guest postings, and was dedicated throughout the entire process.
Safari Pro decided to associate with Dart Digital Agency in order to receive SEO related services. However, you must be aware of the fact that SEO does not give results in a single day. It will take time for organic SEO strategies to kick in and further display the results. Hence, to acquire some fruitful benefits immediately, we added more to it and also implemented a well defined PR strategy for better and enhanced visibility.
After adequately implementing the SEO tactics and PR strategy, Safari Pro experienced a sudden boost in the overall leads obtained from their website. Also, the best part was the maximum number of leads were regarding bulk orders that further got converted into regular customers of this best safety shoe manufacturer in India.