Palava Megacity
- Country India
- Industry Real Estate
- Completion Year 2024
- Services SEO Services , Content Marketing Services
Palava Megacity, officially registered as Bright Real Estate Consultant, is one of the most renowned names in the world of real estate consultancy. They provide their clients with a wide variety of services, including real estate consultancy, construction services, architectural services, Vastu consultancy, and property loan consultancy. They have served a lot of prestigious and well known clients. Some of their main clients are Reliance, L&T, Mastech, Kotak Mahindra, Barc, Capgemini, HDFC, ICICI, etc.
Bright Real Estate Consultant was able to establish its name as the industry leader by offering unique and unmatchable services for the past 13 years. Being an authorized channel partner of Lodha Group, Bright Real Estate Consultant allows their clients to experience 0% brokerage and pick and drop facilities along with exciting rewards on each booking. However, irrespective of their incredible services, they were not able to expand their customer base.
Even after spending such a long time in the industry and serving a number of prestigious clients, Bright Real Estate Consultant could not experience an expanding customer base. They had a website, but it was not performing well. This was mainly because the firm lacked an adequate search engine optimization strategy. As a result, they could not rank higher on the search engines and were not visible to their potential clients as well.
To overcome the problem of low visibility and declining leads, Bright Real Estate Consultant thought of opting for professional SEO services. Well, this is exactly why they contacted us. The firm clearly mentioned that they wanted to rank higher on Google and other search engines but only through organic means. Well, this was exactly what our challenge was.
As soon as Dart Digital’s SEO team was assigned to this project, they started finding out the possible reasons behind the problems faced by this respective website. Our team then found out that the target keywords were not included in the content. To improve this, we further created a list of premium keywords that would attract the potential users and then incorporated them into the website content. We also did a complete analysis of competitors’ strategies in order to ensure that we do not miss out on anything important.
By regularly performing off page and on page SEO activities, our main target was to bring in strong leads from the website. In addition, to achieve the desired milestone within a limited period of time, our team ensured that the digital growth and SEO performance were being regularly tracked.
With the on page and off page search engine optimization strategy on point, our digital team also incorporated a strong PR strategy for Bright Real Estate Consultant. Doing this was indeed the best choice as we could see an instant improvement in the search rankings of the client’s website and an overall boosted online presence.
Also, the client was extremely pleased with our services. We made sure that we informed the client before and after every activity in order to maintain complete transparency.
As soon as the PR strategy started showing results, all the search engine optimization techniques that we performed also started to bloom. Even the client, Bright Real Estate Consultant, could clearly see the results. In summary, nine out of ten keywords that we worked on were ranking on the first page of Google. Apart from the rankings, the clients also informed us that they started receiving inquiry calls and quality leads that could potentially get converted.