Fotis Elevators Pvt Ltd.
- Country India
- Industry Elevator Industry
- Completion Year 2023
- Services Content Marketing , SEO Services
Fotis Elevators has been catering to the lift-related needs of businesses and residential and commercial spaces in Pan India for over 25 years. From installation to maintenance and repairs, the company covers everything and ensures that it is within budget.
Like other businesses, the elevator firm also wanted to expand and enhance its online presence.
Fotis Elevators didn't have a proper SEO strategy that could support the business and rank it on the search engines. That's why the lift brand wanted our help to get organic traffic and viewers for their website to attain genuine leads for better sales and revenue.
Limited keywords in the lift industry and the need to implement organic ways became the biggest hurdle for Dart Digital. Other companies in the industry were already employing PPC in their campaigns. Meaning we didn't have any chance to rank at the top, but there was a possibility to rank in the top search results organically. However, we knew it was going to be a tough road to walk on.
With the goal of transforming Fotis Elevators' online face, Dart Digital initiated the monitoring and analysis of competitors’ strategies. As we were going to work on both off-page and on-page, our team performed comprehensive keyword research to find some unique keywords and sorted them out to see which ones could bring strong leads.
We knew the vision and exact aim of the brand. So, we implemented other segments of the SEO strategy which was specifically curated after understanding the needs and wants of the brand. This included link building, blog posting, off-page and on-page content optimisation and technical optimisation.
Then Dart Digital also monitored and tracked the digital growth and views to ensure that we were meeting the milestones set by our team.
Alongside a result-driven SEO strategy, our team also suggested a PR strategy that boosted the search rankings and online presence of the brand even more. We always kept the lift brand in the loop and provided them with full transparency through the monthly reports, alongside sharing the new and old strategies that we used to get more eyeballs and how it would impact the sales of the lift company's core business.
Once the SEO and PR strategies were implemented, Fotis Elevators could witness visible results. All the keywords ranked on the first page - some in the top one organic category and others in the top 10 search results. With increasing digital visibility, the sales graph also started going up, and the elevator brand was able to make 2X more revenue.